Although there are differences in construction and compounding, the principle is similar: A run-flat tire contains a self-supporting reinforced sidewall, which can support the weight of a vehicle at zero psi. What Goodyear calls a run flat, Continental refers to as an SSR or “self-supporting run flat,” and my original Bridgestone DriveGuard tires were classified as “extended mobility tires.” Other tiremakers may have different names for them. Below, I’ll give you some ways you can make the run-flat sale easier, especially if the customer wants peace of mind wherever they go. Some stray away from run-flat tires opting purely for a comfortable ride, but when I made the choice to switch, I found myself wondering how this solution has been enhanced in ride quality over the years and why more tire dealers aren’t selling run-flats. I was willing to trade 10% of my ride comfort for 100% peace of mind. ![]() Fitted with the original DriveGuard tires, I felt invincible, even if the ride was a bit rough. I decided that safety and peace of mind were more important to me, so I opted for a set of four “extended-mobility tires” from Bridgestone. Peace of mind comes with running a run-flat tire yet would I miss the smooth ride of a traditional touring tire? Of course, I knew there was a solution, but like all choices, there were tradeoffs. I’ve been changing tires since I was 16 years old, but I vowed that this would be the very last tire I would change myself on the side of a highway. Instead, I was stranded on the side of the highway with no cell reception and 80,000 pounds of semi-truck blowing by me. I suppose it could have been much worse, so I should have been thankful.
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